Naturalistaa is a natural hair care and beard care brand, who is committed to provide the best natural products and education to all women, men and children on their hair. Naturalistaa's basis and aim is to ensure that as well as providing natural hair products, that we help all our customers identify their hair type and their porosity, so they know how to treat their hair properly and how to create a hair care routine that would incorporate easily into your daily schedule.

After years of extensive research, Naturalistaa launched in 2020 with a LCO/ LOC Kit, which consists of: Hydrating Hair Mist, Chebe Moisturising Hair Cream and Hair Growth Oil. All the products listed and all future products of Naturalistaa aim to provide healthy hair and promote hair growth.

Naturalistaa conducted a survey before their launch to get a feel of what customers were looking for and what their understanding was on their natural hair, results shown that 91% of black females, ranging from ages 16-65, lack understanding of their hair type and how to carter to the needs of their hair. The results of the survey further supported our main aim for starting this business.